IFDA$$-The Media May be Giving the IFDA Preneed Trust a pass. The Media may be pro IFDA, Illinois Funeral Directors Association, and is not against the funeral industry just because they do not cover any project or any book on funerals. They are not waiting with baited breath for the next funeral screw up or scandal.
Recently in Illinois the Illinois Funeral Director’s association lost 40 million dollars out of the IFDA Preneed Trust Fund.One newspaper covered this in one article. A 40 million dollar loss contributes to the funeral director bad guy image. The IFDA is close to all the Funeral Homes in the State of Illinois participating in the IFDA Preneed Trust Scandal. This is truly sad and the details can be called horrific.
It is quite simple really. The media needs the Funeral Director to sell it’s product. The main media that Funeral Director’s help sell is the newspaper through the obituary, obituaries. Sadly both the newspaper and the traditional funeral director are dying…both are having to change or lose it all.
The focus on the Funeral Industry needs to be the 21st century. The focus needs to be on the future and not so much the past. Gary Laderman’s book Rest in Peace, is on the 20th century. Surely there needs to be a focus on a 21st Century Rest in Peace.
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More information can be found here including average funeral cost.:
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Rest in Peace: Insider’s Tips to the Low Cost Less Stress Funeral by R Brian Burkhardt and Matt Bacak. #1 International Best Selling Author Jason Oman also gave thumbs up to this book. This book is published by Morgan James Publishing.
Your Funeral Guy, R Brian Burkhardt, Funeral Director, Author, Blogger, State of Illinois
